
Gwyneth Paltrow and Blake Lively
Dimitrios Kambouris/FilmMagicGwyneth Paltrow comes in support of animated blake and her hair care line, Blake Brown.
Following Lively’s sexual harassment accusations against him Finish with us co-star and director Justin Baldonireceived public support from figures such as Paltrow, 52. Lively’s accusations against Baldoni include unwanted kisses during filming and a campaign to damage her reputation. Baldoni has vehemently denied these claims, calling them “completely false, scandalous and intentionally lewd.”
Paltrow publicly showed her support for Lively, 37, on the day the complaint was published. In an Instagram Story, she featured Lively’s Blake Brown hair care line on her Christmas wish list and added a queen emoji to her post.
According to legal documents obtained by Us weeklyThe effects of Baldoni’s demolition campaign against Lively’s professional life were “immediate and substantial.” This includes Blake Brown, which was released around the same time as Finish with us‘ release in theaters this summer.
As a result of the negative conversations on social media, Lively stated that she felt she could not “proceed with public appearances or events without being forced to openly discuss what happened on set.”
One of those incidents allegedly included Target canceling a “critical” corporate event for said hair care company, at which she canceled her scheduled appearance.
The lawsuit also alleges that the retaliation campaign against Lively also caused damage to her businesses, such as the release of Blake Brown, which Lively had spent seven years preparing.
“The long-planned launch of her hair care line, Blake Brown, a date that was set more than a year before the date selected,” the documents said, “for the film’s release,” was caught in the fire “negative environment crossed against (animated)”.
Before the “social manipulation” campaign was underway, the Gossip Girl The actress was informed that Blake Brown was Target’s biggest hair care launch on record. And according to internal sales projects, the “sudden and unexpected negative media campaign launched” negatively affected retail product sales by a whopping “56%-78%.”
What’s more, the brand’s Instagram account was allegedly inundated with “harassing and derogatory comments, including many posted by user accounts that had no followers or previous posts,” suggesting a lack of authenticity, according to court documents.