Goal may be working on an Instagram application dedicated to the iPadAlmost 15 years after making the decision not to launch one. According to reports, the social networks giant is now developing a friendly version for Instagram iPad, according to The information.
Instagram has long existed only as a Smart Telephone Application, although it can also be accessed through your website. The measure could mark a change in the Moba Meta strategy and offer Instagram users a more immersive experience in iPads. The moment would also coincide with the broader impulse of goal to compete better with Tiktok.
The legal status of Tiktok in the United States remains in Limbo. The president of the United States, Donald Trump, recently extended the deadline For the byte will sell to Tiktok to an American buyer approved for another 75 days, but the destination of the application is still uncertain.
Goal did not respond immediately to a request for comments, but in the past it has minimized rumors that it would launch an application for iPad, saying it was not a priority. Adam Mosseri, Chief of Instagram, tweeted in February 2022 that “it is not yet a group of people large enough to be a priority.”
“With the hope of reaching him at some point, but at this time, we headed to other things,” Mosseri added in February 2022.
A year later, Mosseri resonated That feeling as the company focused on building Rags. He also said that expanding the application to more platforms would add costs and emphasized that the team is “thinner than you think.”
However, it is possible that the interest has changed. According to reports, the company is also considering turning its reels function in a Independent application since it works to improve recommendation algorithms and admit longer reels, according to information.
In addition, Instagram recently launched a video editing application called Edits, which has a strong resemblance to byttesis CapsuleAnd, according to reports, he has tried to attract Tiktok creators with cash bonds ranging from $ 10,000 to $ 50,000.
Sol Messing, an associate research professor at the Nyu social and policy center, told CNET that Meta can see a strategic value to optimize the largest screens beyond competing with Tiktok. Messing was previously an employee of several technological companies, including Meta and X.
“There are not many data on the use of iPad Tiktok, but they have continued to send updates to (the Tiktok application), which suggests that they think the benefits exceed costs,” he said.
Messing pointed to a few studies Suggesting more screen real estate could translate more commitment, productivity and higher levels of attention.
