A handful of engineers who worked at Lucid Motors and in the Apple electric car project have launched a new startup that puts a new turn in electric cube engines.
The new startup, called ConiferIt has developed its engine to be free of rare earth elements through the use of more abundant Ferrite magnets, which the company says not only reduces the cost, but also limits the risk of the supply chain. Conifer also says that its patented stator offers greater efficiency and power than comparable options, while half the size.
The company’s moment, a new volatile era of tariffs and a commercial war with China, is auspicious. And its technology has attracted great financial attention. The engine, and Conifer’s approach to build it, helped him develop a seed round of $ 20 million of a large number of deep technological investors, including True companies, Mac Ventures, MFV partnersand others. Rohit Sharma de True Ventures has joined the Conifer board.
Conifer arrives at the scene, since progress in the development of the electric motor seems to advance rapidly. Companies like Germany Deep and Finland Laboratory for donuts They are adopting novel approaches to make electric motors more efficient, powerful and affordable. All this comes at a time when the batteries, which generally represent a major decreases of the dramatic price that were evident a decade ago.
Conifer is initially directed to the small mobility space with its cube engine, which promotes as “delivery”, which means that customers can replace existing cube engines without any important design change. It goes after vehicles on and off the road with two, three or four wheels.
The company says it has also found interest of the grass cutter and tractor manufacturers, and even HVAC companies. He already has a handful of global customers and plans to start sending production engines at the end of this year.
Ankit Somani, one of Conifer’s co -founders, told Techcrunch in an interview that was frustrated by the lack of investment and innovation in electric motors. While he does not have the same history of working in electric vehicle companies such as many of his colleagues, he said he has followed the space closely as an EV enthusiast.
“There was a lot of investment in the battery technology segment, from cathodes, anodes, electrolytes, each piece. But not enough in the front of the motor train,” said Somani. “So we saw that as an opportunity from the point of view of the market that, hey, there are not enough people who have thought enough about this from scratch.”

That approach led to Conifer’s new motor design and its manufacturing strategy. Through the use of magnets that are more common, Conifer aims to locate its supply chain around its manufacturing facilities. It also wants to highly automate the manufacturing lines and make them adaptable, so engines of different sizes can be built in the same line.
This highly automated and localized “microfactory” idea has been expanded by many companies such as arrival, which closed before it could really put it to the test.
Somani said Conifer’s engines are “one or two orders of magnitude” less complex than a car, which should reduce the risk of this approach. And he said that the company will deliberately introduce automation for the manufacture of certain subsystems, such as the stator, instead of trying to automate everything from the beginning.
“That is the thesis we are advancing,” he said. “We will start with a country where we will make this happen, and then we can take it in different places, depending on how local demands are.”
However, when it comes to selling the engines, Somani said he has found the success in neglecting many of these details about what confer is doing. The company is, after all, a startup. And the largest and most established companies do not like the risk that the new companies present, he said.
Then, on the other hand, it returns to nature Delivery of the Conifer engine.
“You had a wheel before, that I had a bucket engine, now you get a new wheel and only with the delivery replacement, you get a 10%range improvement. That’s everything. And so, all costs and all other conversations come later,” he said.